From Ownership to Sharing: The Subversion of Consumption Concepts

1. Shifting from Ownership to On-Demand Usage

In the past, users were accustomed to purchasing and carrying their own power banks, viewing them as personal belongings. However, the rise of the sharing economy (e.g., bike-sharing, ride-hailing) has cultivated a "use-as-needed" mentality. Today, the younger generation increasingly believes: "Why buy when I can rent one anywhere?"

Data Support:

China's shared power bank user base has exceeded 400 million, with half using the service ≥3 times per month

In the U.S., 62% of users under 30 prefer renting over buying

2. "Lightweight Travel" as a New Trend

Shared power banks reduce the burden of carrying extra items. Many users report: "Before, I had to pack a power bank and cables for trips. Now, I just bring one cable—or even borrow one for free at malls." This convenience further promotes the popularity of a "minimalist lifestyle."