What preparations are needed to launch a shared power bank business in the United States?
What preparations are needed to launch a shared power bank business in the United States?
Carrying out shared power bank business in the United States requires comprehensive and meticulous preparation. This is not just a hardware leasing business, but also a systematic project involving technology, operations, market, and capital.
1、 Business Model and Strategic Planning (The Foundation)
Select operation mode
B2B2C (Merchant Collaboration Model): This is the most common and easy to initiate model in China. Collaborate with restaurants, bars, cafes, shopping malls, hotels and other merchants to install equipment in their stores. Users scan the code to rent, and the profit is shared with the merchant.
D2C (direct to consumer): Deploy cabinets in public places such as airports, subway stations, and parks. This model requires negotiation with property or government management departments, with a higher threshold but more direct user touchpoints.
Determine the charging mode: usually adopt the strategy of "low price entry+delayed high price".
For example, the first 30 minutes/hour are free, followed by $2- $5 per hour thereafter. The 24-hour maximum price is $20- $30, and if not returned, it can be purchased directly (the cost price of the power bank is usually $10- $20, and the selling price can be set to $50- $100).
2、 Hardware and Software Technology Preparation (The Core Product)
Hardware equipment (power bank+cabinet):
Certification and compliance: This is of utmost importance in the US market. Hardware must pass mandatory safety certifications in the United States, such as FCC and UL certifications.
Quality and Design: Choose a power bank with reliable quality, moderate battery capacity (5000-8000mAh), and stylish appearance design. The cabinet needs to be sturdy and durable, supporting 4G/Wi Fi networking.
Interface: Provides dual interfaces of Lightning (iPhone) and USB-C (Android and new iPhone) to cover the vast majority of users.
Software system: Develop or purchase a complete SaaS management system for managing device status (power, location, online/offline), user data, orders, accounts, etc.
